✔️ Functional
It is important to follow the user's path on the site with maximum accuracy to understand whether the latter is convenient or not. To recreate the user's path, the menu, search, the ability to get to the desired section, and the activity of all buttons are analyzed. If an error occurs somewhere, it will be immediately detected and corrected.
✔️ Page loading speed
If during the audit it is noticeable that the site page loads within 3 seconds or longer, it becomes clear that most users will leave it without waiting for loading. With rare errors in the resource operation, the level of customer loyalty increases.
✔️ Design
During the analysis, everything is taken into account: the colors chosen, the style of the buttons, the size of the images and text inserts, how the information blocks are placed. These elements work to attract users, so they should be brought to variety. In addition, the right design allows the brand to be remembered.
✔️ Communication channels
The website must contain the organization's contacts. The comprehensive testing service helps to understand whether it is easy to contact the company's representatives and how quickly requests will be processed.